Core Cambria

Rank algorithm update from google weeded out a lot of good or bad websites,   the reason cited is that google wanted to provide more relevant results, on official google blog it is estimated 11.8% search results will be affected by this update, in plain English, google thinks about 12% of it’s search results are really bad and need to manipulated. They planned and started the update about one year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s obvious that link building the old way is the thing of past, probably due to link spamming sites being thrown away by google.

Now what on earth is plain link building and how do people do it? a large percentage of SEO firms will do this,  they will get links from any websites which accept adding links, these websites will only be updated when new links are being added, and most of them are useless, we call these sites link spamming sites. Now google algorithm probably will weed out these sites, any links on them will be affected too. 

Let’s check out a few examples. It was quite some time ago, I needed to rank the keyword, Eye Nut, at that time almost every body was doing plain linking campaign, almost all the sites I got link from had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, eventually the keyword could be found on first page,   the honeymoon lasted until google changed it’s mind. Now let’s look at another keyword, chain pullers, we put the link in relevant context, almost no plain links, now we have really good ranking for this keyword. Old and outdated linking campaign lost to content linking, what’s next? In fact the only thing matters here is content, when you create unique and quality content, not only people will love to read your stuff, so do the search engines. It’s never too late to build good blogs for business purpose, for instance let’s examine this one, kaiya eve pettiskirts , in the beginning I just post to it casually, lately I added nice stuff left and right, it’s no way this site will rank, right?, actually, no, in reality this site is doing pretty well for more than a few search terms. As we can see, creating quality content and article marketing is what we have to do to get great result. Say you’re building your own bogging network, for instance car tire chains, you will have the power to push any sites up in search engines.

At the end of day all you need to do is to create attractive content, share the content with people, and put your keywords in the context you’re good to go, as long as you don’t stop doing this, you will win over customers and search engines. Persistence and patience are the keys to success, long term strategy is required to improve anything of significance, it doesn’t matter you’re doing SEO or advertising your business, let’s keep building and maintaining our blogs until end of the day. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, here I am going to show you an article in article directory or on a blog, let’s look at this one, lever load binder , quality content, nice presentation, indexed by google, this article serves it’s purpose well.

We’re not finished yet, please remeber, the social media is the must have channel for your marketing effort. One thing you can do for your blogs is to install twitter tools, then go ahead register a new twitter account and app, link your blog to twitter, you should choose to post a tweet for every new post, it’s real easy and useful, if you don’t use this tool it’s just too bad.