Core Cambria

Google made big changes to the ways their search results rank,   the reason cited is that google wanted to provide more relevant results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, say it another way, almost 12% of google search results are useless or of low quality. The update was initiated more than a year ago, and recently I see some of my ranks were lowered considerably, the good thing is that those keywords promoted by content rich links are not affected, a few of these keywords ranked better than ever, it’s obvious that link building the old way is the thing of past, probably due to link spamming sites being thrown away by google.

What is old way of link building any way? There are a lot of SEO company out there are doing this, they add your links to those linking websites without context, the content on those sites will never be updated, it’s safe to assume all of them are trash, the name of link spamming sites is justified. Now google algorithm probably will weed out these sites, any links on them will be affected too. 

Maybe a few examples will make it clear. It was quite some time ago, I started with this keyword, Reeving Ring, it was old way of link building all the way, a lot of sites I used had too many links, and the worst thing is that those sites are linking sites only and had no content, not even crap content. In the beginning, the ranking of the keyword in question rise pretty fast, lately the keyword link stayed on the first page for a while, the party was over when google updated it’s algorithm. Now let’s look at another keyword, chain puller , most back links for this keyword are from articles and posts, not too many plain links have been built, now we have really good ranking for this keyword. So contextual link wins this time, what about future? Actually this is all about content, so if you create great content, not only people will love to read your stuff, so do the search engines. How do you do it? Writing articles and building blogs, for instance let’s examine this one, baby strollers , I didn’t put too much effort into it from start, but I never stopped posting, I guess you believe this site won’t be doing too well, in actuality my site is ranking high for some nice search phrases. As we can see, quality article marketing is much better than plain link building. Say you’re building your own bogging network, such as sash chains, then it will be easier to do article marketing.

At the end of day all you need to do is to create quality content, share the content with people, in the mean time advertise your business with your content, as long as you don’t stop doing this, you will win over customers and search engines. Whatever you do, you will need persistence and patience, you shouldn’t expect things to improve overnight, it doesn’t matter you’re doing SEO or advertising your business, keep doing what we have to do till the end of world. Ezine is one of the best article directories out there, new article will be indexed within an hour if not minutes, popular blogs will get your post indexed as soon as you post it, let look at some aticles or posts which are published and indexed,such as Truck Tire Chain, good writing, interesting content, indexed and cached, this article is a good example of article marketing. 

By the way, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, set up API credentials in your twitter tools option, then make sure every new post will post a new tweet, it’s real easy and useful, if you don’t use this tool it’s just too bad.